U.S. Bank
Creative Merchandising
Human
Digital
We transformed the traditional bank branch, creating a community hub where bankers can build human relationships and clients can feel supported on their journey to financial success.
We transformed the traditional bank branch, creating a community hub where bankers can build human relationships and clients can feel supported on their journey to financial success.
U.S. Bank provides a free community gathering space for local groups and individuals. Inside, bold data visualization-inspired graphics highlight the bank’s impact on the local community through volunteering, charitable giving, sustainability, and community development. Specific localized data points are displayed on the adjacent digital screen.
The brand mural brings U.S. Bank’s purpose to life, showcasing what happens in the communities where they invest their hearts and minds to power human potential.
A new, increasingly digital approach to branch signage allows for dynamic content and a better ability to grab attention and connect with clients.
