Explore Minnesota Tourism
Experiential Design
Cold
Cool
When Super Bowl LII came to town, Explore Minnesota Tourism had to show winter travelers that Minnesota is more than cold; it’s cool. So we created ’Sota Pop, an interactive pop-up experience showcasing all of Minnesota’s seasons and regions. With an Instagram-friendly design and the help of local artists, ’Sota Pop became the brightest and most shareable experience of the big game.
When Super Bowl LII came to town, Explore Minnesota Tourism had to show winter travelers that Minnesota is more than cold; it’s cool. So we created ’Sota Pop, an interactive pop-up experience showcasing all of Minnesota’s seasons and regions. With an Instagram-friendly design and the help of local artists, ’Sota Pop became the brightest and most shareable experience of the big game.
Client
Explore Minnesota TourismRole
Experiential Design, Brand Identity, Brand Voice and Copywriting, Photography, Art Collaborators: Ashley Mary, Chuck U, She She, Girl FridayView Next Project
Proof Alliance