Minnesota United FC
Brand Campaign System
Hype
Type
The construction of Allianz Field marked the biggest moment in Minnesota United’s history. It was our job to build a brand campaign worthy of the occasion. We bottled up the boisterous energy of match day and the irreverent nature of Minnesota United fans into a versatile design system. The final product was thoughtfully crafted to reflect the fan culture, not to change it.
The construction of Allianz Field marked the biggest moment in Minnesota United’s history. It was our job to build a brand campaign worthy of the occasion. We bottled up the boisterous energy of match day and the irreverent nature of Minnesota United fans into a versatile design system. The final product was thoughtfully crafted to reflect the fan culture, not to change it.
Client
Minnesota United FCRole
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