Land O'Lakes, Inc.
Brand Identity and Campaign
Progress
Purpose
Since 1921, Land O’Lakes Inc. has been a driving force in furthering agriculture and strengthening our food supply. Our job was to create a completely new brand language that encapsulates its mission of Feeding Human Progress™ while highlighting the spirit of optimism that permeates everything the company does. A bold new design architecture, typography and color palette did just that.
Since 1921, Land O’Lakes Inc. has been a driving force in furthering agriculture and strengthening our food supply. Our job was to create a completely new brand language that encapsulates its mission of Feeding Human Progress™ while highlighting the spirit of optimism that permeates everything the company does. A bold new design architecture, typography and color palette did just that.
Client
Land O'Lakes, Inc.Role
Logo Design, Brand System, Brand Guidelines, Photography Direction, Brand CampaignView Next Project
WinField United