Grain Belt
Brand Identity
Legacy
Friendly
Grain Belt is a 125 year-old beer brand that has changed owners, breweries and cities yet has remained an iconic staple in the Midwest. We modernized its brand identity by infusing this history into a purposeful, cohesive and neighborly approach.
Grain Belt is a 125 year-old beer brand that has changed owners, breweries and cities yet has remained an iconic staple in the Midwest. We modernized its brand identity by infusing this history into a purposeful, cohesive and neighborly approach.
Client
Grain BeltRole
Brand Strategy, Brand Identity System, Brand Voice and Copywriting, Packaging, Print Collateral, Art Direction, IllustrationView Next Project
Associated Bank