Brand Campaign

Strength Trust

Cub Cadet developed their new line of ProZ mowers by completely reimagining their performance to meet the standards of landscape professionals. To launch the brand, we needed to build confidence in landscapers. So, we created premium brochures that equally highlighted the mower’s features with endorsements from professionals, as well as a one-of-a-kind press release made from the same steel as the equipment to demonstrate its strength.