AIGA MN
Event Branding
Work 
Life
One of the largest design organizations in the nation came to 10 Thousand Design with a challenge to highlight ‘duality’ in the branding of their 2017 Design Camp event. We asked participants to show up to camp without a façade of any sorts, so we lead by example and stripped back our design in everything from shirts to our logo, so that everything felt tied together by concept, not creator.
One of the largest design organizations in the nation came to 10 Thousand Design with a challenge to highlight ‘duality’ in the branding of their 2017 Design Camp event. We asked participants to show up to camp without a façade of any sorts, so we lead by example and stripped back our design in everything from shirts to our logo, so that everything felt tied together by concept, not creator.
Client
AIGA MNRole
Visual Identity, Logo, Event Collateral, Ephemera, Workshop Development, Photography: Kyle Lehman“What you and your team have done has by far been the best contribution to camp.”
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